CTO.ai Visual and Brand Design
On February 17th, 2021, the CTO.ai team launched “CTO.ai 2.0” on Product Hunt. To date, this was our most successful launch; we received 1,097 upvotes, securing us the titles of “Product of the Day” and eventually “Product of the Week”. I was in charge of the visual assets for the carousel, which accompanied the promotional video we had produced for the launch.
This product page and the accompanying visuals can be found here.
In March 2023, we launched a new offering to help organizations by providing an assessment of their DevOps model internally. For this, we launched a landing page, which can be found below in the "Web Design" section, and an ad campaign on LinkedIn. For this, I designed a visual to accompany the ad. For the first week it was active, the ad received 24,330 impressions, and 306 clicks which led to 306 landing page visits.
One of my first projects when I joined CTO.ai in 2019 was to provide an updated design to the company’s official business cards, which we still use at present.
As CTO.ai attended more events, we decided to have a retractable banner made for our team to take with them. Collaborating with the marketing team on the content, I designed this banner and worked with a printing company for production. We highlighted our marketing messaging primarily with this design by focusing on the value proposition for the visual focus.
This document follows a very similar process to the previous case study design. In collaboration with our customer Rocket Money, the Marketing and Customer Success teams worked on the content and it was passed on to me to create the design.
This case study can be found here.
