Open Source Summit 2023 Booth and Merchandise Design

In May 2023, CTO.ai was one of the sponsors for the event Open Source Summit North America took place in Vancouver. For this conference, I worked with both external stakeholders with the team at the Linux Foundation and internally on the branded sponsorship deliverables over 3 months. This included designing the booth stand graphic, designing and working with external print suppliers for the merchandise (swag) giveaway items, and designing the retractable banner. Additionally, I created the visual assets to promote the event and our presence there on social media.

Year

2023

Role

Lead Designer

Tools Used

Adobe Illustrator, Figma

Objective

With this event, our goal was to highlight our technical offering from a cloud native standpoint, as this is the theme for the conference. Collaborating with the Marketing team for the copy, I designed the primary booth graphic to highlight our primary Developer Control Plane components. All other swag collateral support the theme of "Developer Experience" as well, another of our core themes.

Outcome - Socials

Promotional social posts earned an average of 200+ organic impressions per post.

One of the social media posts used to promote CTO.ai's presence at the event

Outcome - Event

At the event, I was present to set up the booth every morning and ensure that the items were displayed properly for the day. I worked with the team throughout the event on speaking with booth visitors and scanning leads, where we ended up with 147 leads (40.1% more leads than the average number of leads generated throughout this event). Open Source Summit 2023 had an estimated 1,400 attendees onsite and the average number of leads for in-person sponsor booths was 88 leads.

Images of the stand design and swag laid out at our booth